At this point in time, I don't have a lot of confidence in any company. Seeing many of the stocks that I've watched for years trade in ranges (even during the last bear market) crack those ranges and plummet, no one seems exempt from punishment. My XLF and GE puts were assigned on Friday. I still like GE, but I'm not confident enough to add to the position at this point. I considered the same for C earlier last week, but when stocks fall that far that fast, it's a sign of bigger problems and not just short term disagreements in valuation.
Even with this morning's news, it would take some massive movement in C for me to ever hope to see black. My cost basis is around $21 per share after all premium is factored in. It closed on Friday under ~4. It looks to gap up this morning ~2 per share. This is a 55% jump and it still hurts plenty. Selling now would be silly because I'd lock in a loss of about 70%. The money left on the table is insignificant and there was nowhere in the plan to sell.
I have, however, learned an important lesson. I think I fell into the "too big to fail" camp, although not in the same way it's been used in the media. There are some companies I thought were too big, too diversified, too capitalized to succumb to hiccup during a normal economic cycle. Shame on me. Mind you, I didn't think it was impossible for businesses to fail, but for companies like C and GE and maybe to a lesser extent MSFT, I felt it was highly improbable. But this is why I typically stick to indexes and ETFs on those indexes for long term holdings.
So really, my Citigroup holding is more or less a lottery ticket. I don't have any faith in the company at this point, and I'm certainly not adding to the position. However, the amount left to lose is tiny, the potential upside is high. If I made recommendations, and you know I don't, this would not be on my list in any shape or capacity.